It's simple, really. 

I like to make words and concepts come to life.

I am constantly seeking an outlet to expand my creative talents, which include copywriting, graphic & web design, social media management, and producing unique, creative content for various media and platforms. I love to use my creativity to tell stories and ultimately make something meaningful with beauty and significance.

I am goal oriented, a true team player, a visual learner, and immaculately organized. My creative talents and work ethic know no limits. I am skilled to succeed in several creative fields- advertising, graphic design, writing, brand development, fashion styling, and social media just to name a few.

In addition to creating, I love to cook, travel often, and enjoy scrolling through my favorite blogs with a glass of wine in hand.

advertising campaigns

My love for advertising stemmed from resenting my college math courses and watching Mad Men, a cliche perhaps, but truth nonetheless. Witnessing the way in which campaigns traveled from insight to execution inspired me; watching how culture was shaped from those campaigns was empowering; imagining a career of creative thought was...life changing. My work with advertising campaigns ranges from clients such as Honda to a local upscale clothing boutique.

Fashion

Fashion, design, and aesthetic has been in my soul since I can remember - thank you, Aunt Christina, for all those trips to Neiman Marcus as a child, teaching me the importance of style & elegance at a young age. From fashion photography to figure & prop styling, work feels like play when you get to do what you love.

Digital/Email Marketing

Email marketing is the perfect opportunity to get your message across quickly in visually enticing ways. It's paramount to keep brand imaging consistent and powerful, as the customer is likely only going to spend a few moments looking at the email- if they open it at all. Through luring imagery and careful copywriting, I have been able to keep open rates and click-through rates of emails at peak levels for a local upscale boutique. 

social media

What can I say, as a millennial it seems like an inclining towards social media is in my DNA. But even more so, I've developed skills in content creation and analysis to discover what and when to post and whom to target to drive the most true engagement. This is critical for brands, as they want to engage with customer where they are- and that is definitely on social media. 

WEB DESIGN

Designing a website incorporates brand identity and consumer experience. It's important to understand the brand's mission and overall aesthetic to keep a cohesive image and  message. It's also critical to consider the user's experience and how they will navigate the site- what will they learn, how will they move through the site, how long will they stay on the site, and overall, what will they take away? From e-commerce to general information sites, I've had experience incorporating user interface design and branding to draw viewers in and convert to customers.

creative writing

I wrote my first book at 6 years old. It was about a water skiing squirrel, but still... Since then, I've drafted my own magazine and written copy for Rolex. My imagination has evolved from the squirrel, but who knows, maybe there will be a sequel.